7 Thing Car Dealers Can Do To Get More Followers and Likes on Instagram
Over the past several years, many dealerships have included Instagram in their digital marketing strategy to target a more mobile and younger audience. However, this leaves these dealerships wondering how they can drive more traffic and increase the number of followers and likes on the site. Given that Instagram is a social media photo posting tool, it is the perfect vessel for showcasing new and pre-owned automobiles to a younger audience. There seven excellent methods of improving the number of followers on Twitter including:
One: Like Other People’s Photos
The more likes you have of other random user’s photos, the more likes and followers you will receive. You do not need to follow people back for this trick to work. Account data can be analyzed using Iconosquare.com which will allow you to determine how many individuals who liked your photographs were outside of your circle of friends. If you like hundreds of photos per day, the number of likes and comments will drastically increase. Although liking hundreds of photos per day may not be realistic for a dealership, even liking 10-20 extra per day will yield favorable results.
Two: Link Instagram and Facebook Accounts
This is the most obvious method of growing your Instagram account. Approximately 20 percent of all Instagram users are also on Facebook. Therefore, when you connect the two accounts, your Facebook friends will notice and begin to follow you on Instagram as well. Studies show that approximately 3 percent of your Facebook friends will also begin to follow you on Instagram when they begin to see those posts. If you post a Facebook status update requesting friends to also follow you on Instagram, that number could increase to 5 percent or more.
Three: Maintain your Credibility
Credibility is everything on social media. Users do not want advertisements constantly shoved down their throat. It is always important to ensure users are aware of your store but you do not need to shout about it all the time. Listen to your followers and you will learn about the target audience and their requirements. One method of maintaining credibility is by posting about subjects other than cars for sale. The dealership is run by real people for real people and that should be reflected in your Instagram feed. Subaru of New England encourages their followers to share photos of themselves with their Subaru’s in the snow.
The overall lesson learned is to have fun when using your account. Your followers will notice because it is different than what everyone else is doing. Personality, even if it is online, is powerful for the brand. Sharing photos that reflect real-life thoughts will yield a much higher rate of engagement than only posting about inanimate objects.
Four: Post from Multiple Sources
Silver Star Mercedes-Benz in Canada takes the time to focus on social media efforts and has become the number one Mercedes-Benz dealership in the country. Since July 2012, this tech-savvy car dealership has shared hundreds of images that have resulted in over 1,100 Instagram followers and growing. You may be cringing at the thought of hundred of photographs. Many of these are not from the dealership but are stock images from Mercedes-Benz. By using a solid mix of organic images from the dealership and OEM brand images, you can have a large presence on the platform without spending countless hours sifting through photographs.
The majority of Instagram posts are not link-friendly so it is best to simultaneously share Instagram photos to Facebook. Once posted, you can login to Facebook and place a link on the new post. Then, go back into Instagram and comment on your own photo utilizing the most relevant hashtags as well as the caveat, “more information available on Facebook.”
Five: Run Contests
A good and fun contest is one of the best methods of driving new followers and increasing activity on your account. Instagram boasts the flexibility to manage a contest on your feed. The greatest advantage is that it is easy to create and encourages participation while spreading the word about your dealership. Similarly, you can run contests outside of Instagram allowing you to capture all user information and get additional online and offline exposure.
Six: Use Hashtags
Similar to other social media sites, Instagram users perfect to specific hashtags over others. Therefore, when using these tags with your photos, you have a higher probability of being discovered by other users. The top Instagram tags include:
Remember, you can place multiple hashtags in posts but make sure they are relevant to the photograph. Do not just post the Instagram tags as you will lose significant credibility from your customers. Also, it is beneficial to create your own hashtags and prompt users to use it. This allows for extended flexibility, especially when creating awareness campaigns. For instance, Nike has deployed the #justdoit hashtag while Forever 21 is running the #21DaysofLayers campaign.
Seven: Utilize Instagram Videos
Anyone who is involved in the automotive industry is aware that the 2015 Ford F-150 is on the market. However, were you aware that the new F-150 has a newly-design tailgate without a slam hinge and fold-out step? As this is such small detail, you probably were unaware. However, this is the perfect subject for Tom’s Ford who showed their followers in a 15-second video, exactly how the tailgate operates. Also, their social media crew added in an advertisement for their new F-150 video while tagging several truck-related Instagram account using popular hashtags and humor to spread the word.
This shows that you should not be afraid to share details. You often work so closely with the products that you forget the subtleties that many customers may be interested in. There is no better shared these awesome little details than with Instagram.
There are just a few of the many methods of gaining more Instagram followers. The biggest takeaway should be that in order to gain additional followers, you should show your audience that you are a real person with real comments and are not just trying to sell a car. Remember, credibility is everything!