9 Ways to Capture Car Sales Leads from Your Website

Generate leads

If you are in the industry of selling cars, you are probably always looking for more ways to make a sale. This can be tough, but the good news is that your website can do a lot of the work for you. These are just a few of the many ways that you can capture car sales leads from your website.

1. Make Cars Look Their Best

Dealer VDP

First of all, if you want to sell the vehicles that you have available, you have to help your potential buyers fall in love with them. Luckily, this is a lot easier to do if you make your vehicles look great on your website. Make sure that all of your cars are very clean, and take excellent pictures of them. It’s best to take multiple pictures with multiple angles and views. Make sure that you get shots of both the inside and outside of each car, and ensure that your pictures are taken in good lighting.

2. Include a Search Engine

Some potential buyers know exactly what they are looking for. Instead of forcing potentially valuable customers from having to weed through page upon page of different vehicles that you have to offer but that aren’t for them, you can add a small search engine that will make it easier for them to find what they want.

If a potential buyer is able to easily find the vehicle that he or she is interested in, he or she will be far more likely to visit your lot or give you a call than if the vehicles that you have available don’t seem very promising. When setting up your search engine, make it easy for potential buyers to add their own parameters. For example, you can set up your search engine so that potential buyers can sort vehicles by make, model, year model, certain features, pricing, type of vehicle and so on.

3. Add a Live Chat Option

A lot of people want to talk to someone about their potential purchase and about their wants and needs. Therefore, it’s a good idea to add a live chat option. Then, the potential buyer can talk to someone about the car that he or she is interested in, and the person won’t even have to pick up the telephone to do so. Plus, those who operate your live chat can push your vehicles and give minor sales pitches to help encourage potential buyers to make a move.

4. Include Popups

Although you might assume that on-site popups are a big pain, they don’t have to be. Adding popup ads can be a wonderful way to let viewers know about special deals and promotions that you have going on. You can also use popups to advertise particularly interesting cars. This is one more way to target potential buyers before they click off of your website; just make sure that you don’t overdo it, so just stick to a maximum of one popup ad per page for best results.

5. Add an On-Site Financing Application

Financing application

A lot of people worry about not getting approved for financing. Therefore, when many people are shopping around for a car, they often assume that they might not be able to buy one. By adding an on-site financing application on your website, however, you can get potential buyers started toward investing in a vehicle. Once they fill out a financing application, you can then contact them about financing and purchasing a vehicle. This is often the only first step needed to get someone onto your lot and looking at your cars.

6. Build an Email Newsletter List

An email newsletter list is one of the number one ways to turn leads into sales in any industry, including the car selling industry. Therefore, it’s a good idea to create an email newsletter list for people who check out your website. Then, you can let them know about any special deals that you have going on or any new cars that you might have on your lot. Even though the person might not choose to buy right away, he or she might be convinced later on by your email newsletter list.

7. Add a Trade-In Quote Generator

Value your trade

A lot of car buyer want to trade in an existing vehicle as a way of financing part of their purchase or to use instead of a down payment. If a person doesn’t think that he or she will get enough for their vehicle, however, they might not be interested in looking at potential cars. This is where a trade-in quote generator can come in handy. If a person can enter a few details about his or her car and get a rough quote for trade-in value, this is a great way to encourage potential buyers to take the next step and come out and view the cars that you have for sale.

8. Focus on Lead Generation on the Sidebar

Many people’s eyes automatically lead to the sidebar when they are on a website. Therefore, this is a great place to add links to your chat function, to cars that you think the viewer might be interested in and more. If a viewer is perusing your website and sees something interesting on the sidebar, then he or she is sure to be tempted to click and find out more about buying a car from your dealership.

9. Be Easy to Contact

Some people feel better when they are able to contact the actual dealership rather than doing their business online. Therefore, you have to be easy to contact. Make sure that your dealership’s phone number is displayed in plain view on every page of your website. You will also want to provide information like your dealership’s address and a contact form that can be filled out online.

Let your website do most of the work for you. If you follow these tips, you can help capture car sales leads with your website.

March 30, 2015 - Written by

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