Why Manually Posting Cars to Craigslist Sucks

Sucks to post on Craigslist

Looking at the best return for your marketing dollar, Craigslist¬†has to be near the top for auto dealers. Instead of a monthly fee to market your inventory, Craigslist offers a transactional model. This allows dealers to post EXACTLY which cars they think will sell best on Craigslist. Hint: vehicles between $3k – $25k work best. New and high dollar cars tend not to move as quickly. Before¬†12/3/13, when the $5 per vehicle post change was implemented, dealers could throw everything they could at the wall to see what would stick. After the pay-per-post implementation dealers have to focus more on quality ads. Craigslist dropped HTML and links all in an effort to help the customer focus on finding the best … Read More

June 13, 2015 - Written by

Drive 50 New Leads Per Month with SEM & Adwords

SEM and Adwords leads

You can start generating leads from Search Engine Marketing (SEM) and Adwords almost instantly. They can put your auto business in front of a huge audience right from the beginning. This explains why more and more auto dealers are investing huge sums of money on SEM and Adwords. However, SEM and Adwords have to be managed effectively for them to generate qualified leads. If not properly managed, you may not be able to get the amount of money that you invested. Fortunately, there are things that you can do that can help you get the most out of your SEM and Adwords campaigns. The things that you should do include; Make a list of keywords What are the best keywords … Read More

June 2, 2015 - Written by

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