How to Avoid a Google Penalty for Your Dealer Website

Avoid a Google Penalty

Nothing could be more frustrating for a blogger or marketer than to lose most of his site visitors all of a sudden. This unfortunate event happens regularly, usually when Google decides to roll out their algorithm update. This unforeseen event could have huge negative consequences for your dealer website, especially if you are not up to date with everything Google does. Since Google rolled out its latest update in April 22, 2015, an update called “Mobilegeddon”, things have radically shifted into the favor of mobile-friendly sites. Here is a detailed list with Google’s algorithm change history https://moz.com/google-algorithm-change. The Importance of Auto Dealer Marketing Automotive marketing is paramount for your business, as it allows you to stay connected with your customers … Read More

May 15, 2015 - Written by

How To Outsource Auto Lead Generation

Outsource lead generation

When it comes to auto lead generation for your dealership there are a number of options that are available to you. Because your main focus will always be on your bread and butter, servicing your clients, it makes sense from a time savings point of view to look at outsourcing your lead generation to allow you to then concentrate on what you do best. So, how can you outsource this part of your marketing? How can you get those all important leads without breaking the bank? Using Freelancers For Email Marketing One option is to use freelancers and it is easy to find them thanks to websites such as Upwork and eLance. There, you can hire marketing experts, who you are able to check … Read More

May 13, 2015 - Written by

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