Crush Your Quota With These 5 CRM Tools for Dealership Car Sales

CRM

Salespeople without a CRM are climbing an uphill battle. Pen and paper isn’t a worthy replacement. Cloud based apps automate, optimize and project your sales processes saving you time, reducing errors and helping you to crush sales goals. It’s a more professional and organized way to run your business. You’ll be glad you made the switch! Let’s take a look at 5 Customer Relationship Management software tools.

SugarCRM

SugarCRM

The most developed and focused company of the CRMs described here. SugarCRM is social and mobile focused with great apps, prediction engine and sales process management. The major drawback is you have to buy a 10 seat minimum so this option only makes sense in a franchise dealership setting. At that point, it may be more wise to look in to an automotive focused CRM.

Zoho CRM

Zoho CRM

Zoho has a suite of tools, but their CRM tool is a nice option to the alternatives available. Well priced and does the basics well. Manage emails, phone call and chat all in one place inside the app! The product may lack from focus and long term development prospects as Zoho has 20+ other apps they’ve developed.

Salesforce

Salesforce

The world’s #1 CRM. The 500 lb gorilla of CRM, they essentially invented SAAS based cloud business. Salesforce offers massive integration, good customer support and a tremendous community of users at a fair price. It may be overkill for a salesperson, but knowing that you can automate much of your sales process should give you confidence.

Stride

Stride CRM

Stride is a new CRM tool that was recently acquired by Neil Patel and Hiten Shah, 2 excellent online marketers! The app allows customization of the sales process and tool but lacks integrations and simple time spent refining the app. The price is hard to beat; it is currently free. I expect to see continued development of the app as they carve out a niche in the big CRM space!

Highrise

Highrise

Started by Basecamp (formerly 37Signals), Highrise is a simple, no frills CRM that gets the basic job done well. Store name, address, contact info on customers and then manage the sale in the Deals section. The app is missing a good native mobile app, but works well with a mobile browser.

Conclusion

There are many CRM options for you with varying price ranges and benefits. For salespeople I would recommend something with more focus and less features like Highrise or Zoho. If you are in a franchise store look at Salesforce or SugarCRM or even an automotive focused software product. Many of these companies offer free trials and help with integration in to your process. Start slow and test to make sure it will work for you. You’ll be happy when you crush your next month’s sales quota!

November 7, 2014 - Written by

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