Drive 50 New Leads Per Month with SEM & Adwords
You can start generating leads from Search Engine Marketing (SEM) and Adwords almost instantly. They can put your auto business in front of a huge audience right from the beginning. This explains why more and more auto dealers are investing huge sums of money on SEM and Adwords. However, SEM and Adwords have to be managed effectively for them to generate qualified leads. If not properly managed, you may not be able to get the amount of money that you invested. Fortunately, there are things that you can do that can help you get the most out of your SEM and Adwords campaigns. The things that you should do include;
Make a list of keywords
What are the best keywords for auto dealers? What is the location of your target audience? Which keywords best describe what you are offerings? These are the questions that you should find answers to when you want to make a list of the appropriate keywords. Think about the keywords that people may use when searching for auto dealers. Consider keywords that will attract people who want to make a purchase, not those who are looking for information. Remember, SEM and Adwords all about targeted traffic. The more targeted traffic you get, the more you are going to sell. That is why you should focus on getting the traffic that is ready to buy. Think of the words that people who are ready to buy will use.
You can create more than one ad campaign to achieve your goals. The number of campaigns that you should use entirely depends on your strategy and preferences. For example, you can have ads that target individuals who use short tail keyword phrases and ads that target those who use long tail keyword phrases.
Verify your keywords
After creating your list of keywords, you have to verify them to know for sure that they are the terms that people actually search for. This is because without verification, you might be thinking that you have the right keywords when in real sense they are not the keywords that people use to search for auto dealers.
It is really easy to verify your keywords using the Google Keyword Tool. This tool will help you measure that competitiveness of all your keywords as well as expand your keyword list. The keyword tool gives you a rough estimate of the number of people that search using a particular keyword. This will help create a new list that contains the most appropriate keywords that you are going to use for your ad campaigns.
There is another method of verifying your keywords. You can test each of your keywords for some time to determine the ones that generate the most leads. This is more precise method at requires patience and time. Running a test helps you to verify beyond reasonable doubt whether a given keyword generates leads or not.
Determine a proper budget for SEM/Adwords campaign
You need to come up with an appropriate budget for each of your ad campaigns. Remember, when your budget gets exhausted, your ads will not be displayed on the search results.
There are a lot of things that you need to think about when creating a budget for your ad campaigns. Think about the frequency that you want your ads to appear. Think about the hours of the day that you want your ads to appear to the targeted audiences. Eliminate the time that you don’t want people to see your ads. Also, you should decide whether your ads should be evenly distributed throughout the day or if they should run one after the other. When you finally determine your budget, you have to check the maximum bid ceiling for each keyword. Recognize the fact that each keyword is unique. The cost of using each keyword in your ad campaigns also varies.
Google determines the amount of money that you are going to pay for each keyword based on how your competitors bid. If you put a higher bid than other auto dealers targeting the same keywords, your ad will appear higher up in the sponsored search results. However, you should keep in mind the fact that people searching will not necessarily click on the top sponsored results. That is why you should have a bidding strategy instead of focusing on being the highest bidder. You may find out that appearing as the fifth results on the sponsored list generates the same amount of leads as being in the first positions. Being fifth on the results will save you a lot of money.
Make sure that your campaigns are fully optimized
Everything related to online advertisement has to be optimized. SEM and Adwords campaigns need to be optimized in order for you to get maximum returns. Here are the things that you should to optimize your ad campaigns;
- Target a specific audience or group
- Specify the countries/locations that you are targeting
- Define the objectives of each keyword
- Take advantage of the content sites with to auto information
You have to put a lot of focus on these points of you want to bring targeted traffic to your auto website. When you accurately target a specific group, there is a high likelihood that they will click on your ads because they are interested in what you are offering. By optimizing your traffic, you are also able to eliminate a lot of random clicks that can deplete your budget without generating any serous leads.
Create an appropriate landing page
If you don’t have appropriate pages that people will get to when they click on your ads, they might end leaving your website just a few seconds after landing on it. Do not send the visitors to pages that do not reflect anything that was on the ad copy. Remember, they clicked on the ads because they wanted to get more information about what was displayed. They need to find what they are looking for when they land on the website. Avoid placing a lot of links on the landing page. The less the options you give your visitors, the more likely it is for them to click on the link that you want them to click.