How Auto Dealers Can Outsource Repetitive Tasks


The practice of outsourcing repetitive tasks to enable the company to focus on more important aspects of the company is gaining popularity in the automotive industry. This can be mainly attributed to the phenomenon of e-commerce which enables auto dealers to maximize profit by taking advantage of outsourcing opportunities. Therefore, by outsourcing non-core functions auto dealers can conserve resources and channel them to the core mission which is product leadership, innovation and operational excellence. On the other hand, in-house employees must be motivated, trained, managed and scheduled. However, auto dealers can remove the cost and control of these functions by ensuring that they are handled by outsourcing firms.

Identifying tasks that can be outsourced

The core areas of the business have a direct impact on what clients receive; therefore, they should not be outsourced regularly. Identifying the core functions of your business will help you come up with a list of tasks that can be easily and conveniently outsourced according to the nature of your business. For instance, repetitive tasks are a perfect example of tasks that auto dealers can outsource partly because they can be measured exactly. Moreover, tasks that have a tangible output can be outsourced safely because the efficiency and quality can be easily determined.

Examples of repetitive tasks that can be outsourced by auto dealers:

  • Data entry and typing
  • Management of social media accounts
  • Managing email (creating email templates and responding to emails)
  • Competitive analysis and conducting market research
  • Making travel arrangements
  • Managing marketing campaigns
  • Following up on employees with delegated tasks
  • General research
  • Maintaining your website
  • Content writing (Writing blogs, articles white papers and letters)
  • Graphic design
  • Programming
  • Order processing
  • Accounting
  • Customer Relationship Management (telephone and customer support)

Some of these tasks such as web design and accounting require specialized skills and outsourcing can help you get the level of quality you need. Even if your in-house team is capable of handling such tasks, such tasks are better reserved for outsourcing firms and freelancers to enable your in-house staff to focus on the core aspects of your business.

Figure out your outsourcing budget

One of the main objectives of outsourcing is profit maximization. Therefore, you should be careful not to spend money that you actually don’t have to. That is why figuring out your costs is a very important step in outsourcing regardless of the outsourcing category you are using. For repetitive tasks, you should compare the amount of time you will save by outsourcing with the typical hourly rate. Assess your typical business month or week to identify the tasks you can outsource to save some time. How much time are you spending on customer follow-up? Are you spending a few hours each week pre-filling your social media updates, promoting your posts or blogging? Outsourcing such tasks can help you save money and time.

How can you find good talent?

After you have successfully identified the tasks that you need to outsource and the amount of money you have set aside for this, it is time to start for contractors. It is critical to find the right contracts in order to make outsourcing work for your business. Some of the most effective ways of finding the right help include:

  1. Referrals

This mainly entails asking your professional network for potential service providers. Therefore, you can simply reach out to key contacts and simply let them know exactly what you are looking for. Finding contractors through your network is highly effective because such contractors have proven track records with your contacts. Therefore, such contractors can be trusted.

  1. Free lance bidding sites and job boards

Using bidding sites such as Guru, Odesk and Elance or posting your ads on job boards can put you in touch with various potential service providers. You simply need to post the job description and interested service providers will give you quotes that show their experience, rates and qualifiocations.

  1. Social media

There are various social media sites that can connect you with potential service providers. For instance, LinkedIn is a good site to start your search mainly because you can get in-depth information about the provider’s experience. You can also advertise what you are looking for on social media sires such as Facebook and Twitter.

How to make the right hire

  • Create a detailed and clear job description

Your job description can determine whether you’ll hire the best person for your needs. In order to get the best talent and best price, you must be clear about your needs. Ensure that your request is as descriptive as possible whether you are posting on a job board or emailing a referral. This gives the potential service provider a clear about what you need. This also enables your potential hire to price accordingly.

  • Review the bids as much as possible

Once you get a few promising bids on a job board, it is critical to review their past work carefully. Besides asking for past samples, you can also check the LinkedIn profile of a potential hire and ask if you can speak to some past clients.

  1. Check the time zones

Sometimes, it can be good to have an outsourcing team that works while your in-house team is asleep. However, it can also be good to have a team working in a similar time zone especially when you need issues to be resolved immediately. Therefore, you must understand how time will affect your projects.

  1. Create a contract

Once you find a person or team to outsource tasks to, be sure to create a contract that clearly describes the task, expectations, rate of pay and deadlines.

You should also communicate often and clearly with the team or individuals to whom you have outsourced the tasks. Evaluate the progress on a regular basis to ensure that the work is done to your satisfaction. You can ask for status reports or hold meetings via video chat or conference call in order to update each other on the progress. This helps auto dealers determine whether outsourcing tasks is saving them time and money and whether there are any other tasks they can outsource.


April 9, 2015 - Written by

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