How To Outsource Auto Lead Generation
When it comes to auto lead generation for your dealership there are a number of options that are available to you. Because your main focus will always be on your bread and butter, servicing your clients, it makes sense from a time savings point of view to look at outsourcing your lead generation to allow you to then concentrate on what you do best. So, how can you outsource this part of your marketing? How can you get those all important leads without breaking the bank?
Using Freelancers For Email Marketing
One option is to use freelancers and it is easy to find them thanks to websites such as Upwork and eLance. There, you can hire marketing experts, who you are able to check out before you hire them, to take your campaign and mail it out to a whole host of potential customers. These people know how to use email marketing to get the best possible response and at least with this option you are aware of how much it is going to cost you up front and you can also ask people to submit proposals for the work at hand with you then choosing the one that suits your needs. The best country to use is the Philippines. You’ll find MBA level workers for $5-$6/hr!
Using An Outbound Call Center
However, if you do not like the idea of using email marketing, perhaps you are worried about it being seen as spam, then there is the option is using an outbound call center for your very own campaign. This is a lot easier than you might expect because you can hire a call center, and designate a certain number of people to work on your campaign, and they will work according to your needs and call the people that you want.
How you get the list of numbers to call can depend on the company that you hire, but in most instances you would supply your own list and work together with the call center to produce the script that will be used as part of the sales process. This approach is certainly extremely good as you are able to see exact details on how well a campaign is working and make changes if required.
Using Craigslist To Find Those Leads
Craigslist is a wonderful resource for all kinds of businesses and that includes finding leads for your dealership. There are two ways that you can use this resource to your advantage as you can either place ads yourself, which is free, or you can use it to search wanted ads and then respond to people that are actively looking for something that you have to offer. Either way is capable of working, but the good news is that you can outsource either option freeing you up to focus on your actual business.
Outsourcing Content Marketing
Another option is to consider using content marketing and, as with the other ideas listed above, you can also outsource so much of not only its creation, but also the way that it is spread around the Internet. With this there are also a couple of methods available to you. First, there is article marketing with this being used as posts on blogs, articles, and other written resources. The idea here is that your company name begins to be associated with the auto industry in general so that people in your area will feel as if a sense of trust is being built up so they are more likely to come to you.
The other method is to use video marketing and this is something that can be done on a budget, but you are still able to produce something that is effective and able to draw in potential clients. This video can be shared on websites such as YouTube and Vimeo as well as being posted on social media, which is something else that you need to focus on and will be discussed later. Studies have shown that people respond better to video and visual marketing rather than anything else and the good news is that you can find freelancers online that will create the video and market it, so you can just deal with the interest that is generated.
Using Social Media For Lead Generation
It cannot have escaped your attention that social media is big big business. However, generating leads from this is not as easy as it seems. Instead, it can take up a lot of time to build a following that is targeted and is then capable of producing potential clients. Thankfully there are experts available who will not only run your social media accounts, but market them and get those all important contacts. They can also advise you on how to post, what to say, and even how to make your profile as attractive as possible. When done correctly there is no doubt that this is a wonderful way to not only find potential customers, but to interact with them as well. One final tip with social media is to look at having accounts on several websites as the more visible you are on more websites the better it is from a recognition point of view.
Using CPC Marketing
CPC marketing means cost per click and you will have seen this form of marketing in action whenever you have searched online with Google. Due to the complexities of this form of lead generation it is going to be in your best interests to hire somebody that is an expert with PPC marketing. They can write it, they can run your budget, they can pick the keywords for you to target, and they can make sure that you continue to rank as high as possible whilst also sticking to the amount of money that you are willing to spend.
So these are just a few ideas that can be put into practice immediately in order to generate more leads for your business. In all honesty it would be advisable to use several of them at the same time to hopefully get the best possible return on your investment, but with all of them it is possible to get professional help even when on a budget.
If you thought that outsourcing aspects of your marketing was going to be difficult, then think again. Instead, there are a number of freelancers out there with the skills that you need who are willing to work on conjunction with you right now. All it takes is some time on your part to find the best people to fit your needs.