Twitter Offers Free Leads For Car Dealers
What are the best kinds of leads? Free. Did you know that Twitter might be the key to potential clients walking thru your doors? Yes, twitter offers free leads for car dealers.
How To Find Auto Leads on Twitter
Are you a new or used car dealer seeking to connect with local customers on Twitter? You’re not alone.
The leads are definitely there – people talk about car shopping all the time on Twitter (see example below).
But Twitter is a noisy high-volume medium, so searching for leads can eat up a lot of time. This causes many automotive marketers to throw up their hands in frustration and stop trying.
But it doesn’t have to be this way.
With the right approach and tools, you can generate leads for your dealership in just a few minutes each day.
But I Already Search Using Keywords…
Many social media prospectors start by using Twitter Search or a similar keyword search tool in a third party software platform.
We agree that keyword search tools are great starting point for finding leads on Twitter.
Especially if you:
- are already familiar with what people say on Twitter
- are good at complex keyword searches
- don’t mind hunting and pecking your way through fast and noisy streams.
Unfortunately, most of the results you’ll get from a keyword search will not be useful leads.
This is because there’s no real way to screen for purchase intent. When you search for “Mazda Miata”, you’ll get a lot of people sharing photos – not exactly what you’re looking for.
This is why even savvy dealers often give up on Twitter as a source of leads.
Twitter often gets a bad rap among social networking sites because of the perception that companies only use it to broadcast their messages, and push their products. But studies have shown that Twitter ranks higher than Pinterest in terms of engagement. And 67 percent of Twitter users are far more likely to buy from the brands they follow on Twitter.
If you own a car dealership and you’re not using Twitter now, you’re missing out on a golden opportunity to promote your brand and drive sales. Since tweets are limited to 140 characters, people are more likely to read them, as long as they are engaging. The key to doing this right is sharing content that someone wants to read. Articles like “How to choose the right car?” or “Should I lease or finance?” will be appreciated by your followers. A good rule of thumb is to ask yourself before you post, “Would I follow this brand solely based on this tweet?”
Tweeting articles will only get you so far. The real power of Twitter comes from listening. Use Twitter Search to look for terms like car shopping, need a new car, looking to buy a car, etc. You can even narrow down the search to your location with city and/or zip code. Once you find tweets with those keywords, respond to the user by asking a question. For instance, if someone tweets out that they’re looking for a new car, you can respond, “That’s awesome! Have anything in mind?” This type of response opens up a conversation.