Use These 21 Sales Email Templates Today to Close More Deals

21 email templates
As a car dealer, you don’t have time to design, compose and send emails; but email sales templates– quick and easy fill-in-the-blanks frames—can work wonders keeping your brand in the eyes of potential and existing customers. The advantage of using templates is time! You can take one of these 21 frames and plug in names, pertinent information, a call to action and an invitation to follow up on previous communications. By utilizing email templates, car dealers can maintain constant contact with existing customers, build databases and listings, and realize greater potential profits through low- or no-cost electronic marketing.
What Are Sales Email Templates?
Sales email templates are electronic messages and sales pitches sent across the Internet to potential and existing customer email inboxes to sell products, goods, or services. Instead of using traditional methods of advertising like television, radio and direct mail; sales emails offer no- to low-cost marketing options that can help build your brand and, more importantly, close the deal. Templates offer suggested formats, titles and subject lines, marketing messages, and call to action verbiage that help advertise your brand. Emails that include auto responder forms allow dealers the chance to reach car buyers and get an almost instant response. If a potential buyer opens and reads your email, chances are pretty good that they will respond by filling out an online form, calling for an appointment, or requesting more information.
Partner with Professionals
The first step in waging a successful email marketing campaign is to partner with a reputable and efficient electronic mail service. Mail Chimp, Vertical Response, Infusionsoft, and Constant Contact offer templates and software to help you build a good customer listing and monitor when emails are sent, when there has been a follow-up and when recipients respond. Online email marketing companies usually charge a monthly or annual fee to provide sales templates that keep your brand in customer inboxes on a regular basis. A mass email blast can boost marketing efforts with greater returns, less time, and fewer headaches. If you are all thumbs when it comes to graphics or writing, consider hiring a freelancer to design or write effective sales pitches. Your money will be well spent.

Sale Emails Dos and Donts

Types of email templates

Do Keep It Simple: Determine what you want to say and say it with as few words as possible. Email subject lines are the hook that entices recipients to read. Titles and subject lines should summarize your marketing message and compel readers to continue reading. Cut to the chase: if you’re offering 10% discounts for people who visit the showroom, let your title say it succinctly: “Visit Our Showroom and Save 10%.” You only have a small window of opportunity for recipients to read and respond to your email, so make the most of every minute.

Do Blow Them Away with the Basics: The body of your message should basically answer the questions: who, what, when and where. Include your company name or brand, your product, time and location, and contact information. Don’t try to inundate email recipients with too much information; but present a perceived benefit that leads to a positive response.

Do Build Email Marketing Around Special Events: Christmas, Back to School, Graduation, Mother’s Day, and Tax Refund Time offer the chance to contact potential car buyers when they want to spend money. If you schedule email blasts to coincide with holidays and special events, you can take advantage of the biggest shopping days of the year.

Don’t Shout, Pout or Push: Sales email templates that “shout” at recipients are those that are written in all capital letters, and that can be a turnoff. Be sure to use friendly sentences with an upbeat tone to reach your target audience. Don’t pout when you don’t get the expected response or resort to insulting recipients who have not emailed you back. Instead of focusing on why there has been no response, simply invite them again and highlight the benefits of buying a car with you versus the competition. Always include your contact information in the closing. Don’t push! If recipients feel that the language in sales emails is too pushy or aggressive, they will only back off or opt out. Reiterate the benefit, sales pitch or product line, stressing your ability to offer superior service at an affordable price.

Sales Email Templates That work

Email templates that work

Email sales templates can become your best friend when it comes to reaching car buyers. Market new inventory, product discounts and service offers to potential and existing customers with the following 21 templates (Check out the bold text):

Cold Outreach—Similar to a cold call, cold outreach templates are used to just get your foot in the door with potential car buyers who might not be aware of your brand or inventory. Targeted sales email templates might cater to a specific demographic (age, income, and address) representing buyers who have purchased new or used cars in the past. If last year’s sales were most successful in a specific zip code, then use an email marketing database which closely matches that area and income bracket. The objective with a cold outreach template is to introduce your brand or sales staff to potential customers who might be in the market for a new vehicle. These templates usually offer auto responder templates for individuals to respond quickly via email.

Researched Outreach: Open the door even wider to potential car buyers by sending out emails that demonstrate some knowledge about the customer that your sales staff has researched. Local newspapers carry wedding and birth announcements, graduations, home purchases and job promotions. Make great use of local news by filling out a researched outreach sales template to let potential and existing customers that you care about what’s important to them! If Mr. and Mrs. Jones have a son who is graduating from high school and going off to college, they might need a new vehicle. Emails sales templates designed for weddings, births, graduation, new home purchases, or job promotions can help open the door and close the sale.

Referred Outreach: Use networking and business associates to open doors to sales opportunities with mutual friends. Referral sales templates provide fill-in-the-blank forms with verbiage naming the mutual acquaintance and gives credibility to a cold call. New customers are more likely to deal with you if they feel that a trusted associate is willing to give you the thumbs up!

LinkedIn: A social networking website used to “link” professionals together to promote business interests, LinkedIn offers the opportunity to scan a potential customer’s profile and determine how their needs can be met. Business to business (b2b) templates target entrepreneurs and corporations seeking your services. A small business owner might be a choice candidate for buying a new truck or van for deliveries. With a little research and a LinkedIn template, you can have access to hundreds of potential car buyers. Use your LinkedIn profile for developing self-promotional marketing campaigns which describe inventory and build credibility for your brand.

Follow Up: If you want to check back on an initial email sales call, follow up templates provide the script to remind customers of your first contact, how they can benefit from your product or service, and the chance to schedule a quick call. Follow up templates can be modified to not only include the first contact, but also a thank you for the first conversation; present a compelling reason to buy, or lead to a firm commitment to visit the showroom or buy online.

Second and third follow up sales emails might be necessary to get a response. Remember: consumers are constantly bombarded with electronic and audiovisual messages. If at first you don’t succeed, try, try and try again.

Build a Blog: Some marketers send daily emails that remind potential customers of their products and services and provide information on the automobile industry. A blog or e-newsletter sales template offers the opportunity to position your dealership as an industry leader when it comes to selling and servicing automobiles. Drive email recipients to your website or showroom with a weekly or monthly digital publication featuring special sales or new product information.

Use These 21 Sales Email Templates to Close More Deals

Cold Email Potential Customers

{Name} + {Your Company}

Hi {name},

My name is {myname} with {your company}.

We offer the best cash offer for your vehicle in {area}.

I wanted to learn more about your {vehicle type}.

Are you available for a brief call at {time options}.

Hi {name},

{myName} from {myCompany} here.

I see your {vehicle type} for sale on {marketing site}, what are you looking to get out of it?

Hi {name},

I’m trying to track down the owner of {vehicle type} for sale on {marketing site}.

Can you help me?

{vehicle type} for sale on {marketing site}

I found your {vehicle type} for sale on {marketing site}. What’s your lowest price?

{vehicle type} for sale on {marketing site}

I found your {vehicle type} for sale on {marketing site}. Have you found a replacement vehicle?

Using LinkedIn for Fleet Vehicle Sales

(when connecting)

I would love to connect with you at {time options} and learn more about {company}.

Would be great to have a conversation around your vehicle needs.


Hi {name},

I was looking to get introduced to {name} from {company} and saw you were connected to him. We do a lot of fleet sales in the area and would love an introduction!

Follow Up

Re: [same subject]
Hi {name},
I didn’t hear back from you last week regarding your {vehicle} for sale. That’s not a problem.
If it makes sense to talk, let me know the best way to reach you.
Re: [same subject]
Hey {name}, how is it going? Can we schedule a time to talk this week?
Re: [same subject]

Hi {name},

I really enjoyed our phone conversation [or meeting] earlier today and think we can help you out. I understand you are looking for the best value for your used {vehicle}. Based on the following BlackBook, NADA, KBB and vehicles for sale in your market I think {price} is the best you can expect.

As promised, I have attached [or linked to] reports that show your {vehicle} value.

Please let me know if you have any questions. Otherwise, I look forward to talking with you again on {time options}.

Re: [same subject]

Hi {name},

I have tried to get in touch with you to see about selling your {vehicle}.

We can meet or beat your current best offer for your vehicle.

Would be happy to walk you through our price and show comparison {vehicle} on the market.

Next step?

{name}, I’m writing to follow up. The ball is your court. Would love to chat with you about your {vehicle} {time options}?

Thank you.


Sorry I missed you

Hi {name},

Sorry I missed you on the phone today. I was calling for {purpose}.

My voicemail said I will try you again on {time options} and you can always reach me at {phone number}.

Just Tried Your Number


I just gave you a call and left a voicemail. Please give me a ring back at {phone number} or send me an email if you get a chance.

Thank you!

Subject Lines

Best offer?

Guaranteed best cash offer, interested?

Quick Question for You

Thoughts about selling your car

Have you considered..

Been trying to reach you

Can you answer a question for me?

April 12, 2015 - Written by

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