Used Car Dealerships And Google Plus For Business


Let’s start off by saying this –  used car dealerships and having Google plus for business means Google + is Google. Again, Google + is google. Google’s Vic Gundotra says that Google have put a social layer over Google’s products and services, and this seems to be the best way to describe to people what Google+ is about. It is not just a social destination, although that is a part of it, but it reaches into everything Google is doing. As a used car dealership you need to give serious consideration towards used car dealerships and having Google plus for business.

Google+ is a hive of active, engaging people, and is by far the best social site for your business.

Take a look below at all of the features that Google + has to offer.

Reach millions of Google users, quickly and for free, with Google Places

More people search for businesses online than anywhere else, so it’s important to make sure your local business listing can be easily found on and Google Maps. With Google Places, creating a great listing takes just a few minutes and doesn’t cost a thing.

Edit your listing and speak for yourself

Your business probably already shows up on Google, but you should still verify your listing and make sure its details are accurate and thorough. Your improvements will start appearing soon after you verify them through Google Places. Also, you can add notifications

Practical and easy to manage

Your Google local business listing is an easy way to maintain an online presence even if you don’t have a website. You can visit Google Places anytime to edit your information or see how many people have seen and clicked on your listing.

Premium options, all for free

Make your listing really shine with photos and videos; custom categories like your service area, brands you sell and how to find parking; and coupons to encourage customers to make a first-time or repeat purchase.

Create your listing today using Google Places by following the walkthrough below.

Signing up for Google Places is simple

If you own a business, you probably know the basics. You can add extras like photos and descriptions if you have them handy, or come back to add them later.

At the end of the sign-up, we’ll ask you to verify your submission by phone or postcard. We do this to make sure that only the right people are able to change any public data about your business.

Authorship And Publisher Markup

Authorship and publisher markup can increase your reach on search engines now that semantic markup has been adopted by the major search engines.




Google+ Pages and personal profiles can be connected with a website to generate even greater reach on search engines using Publisher and Authorship markup, respectively. As a result, your headshot and Google+ profile stats can show in the search engine results page (SERP) when content you’ve authored ranks!

Google+ Authorship connects a Google+ personal profile to an individual webpage, blog post or article. It’s great for gaining exposure and building a personal brand as a used car dealership.

Connecting authorship with the content on your entire site is not as valuable as using your authorship on quality content you contribute to other websites or your own blog. Google recently purged its algorithm to limit the amount of times authorship snippets showed in the SERPs.


Google+ Publisher connects a Google+ Local page to your website. People searching Google for your business name or other brand signals will be greeted with a “Knowledge Graph” of information pulled from Google+ about your business.

When Publisher is implemented correctly, branded searches may show your visual branding, the number of Google+ followers you have, recent Google+ posts and even reviews.

If a page does not actively post content to their page, you may see competitors listed at the bottom of the knowledge graph. All the more reason to keep posting and edge out the competition!

Forbes magazine has a great tip in regards to the content you post on your Google Plus page.  “What you don’t want to do is post the same thing everywhere,” she says. “That’s really boring and spammy. I know it takes effort, but shift the timing, shift the slant, and do something different; don’t just repost Facebook and Twitter items onto Google Plus because a significant number of followers will be the same, and it makes you look like someone who’s not a thought leader and not interesting.

For more information on used car dealerships & google plus for business, and how you can take advantage of other marketing strategies for your dealership go to

June 9, 2014 - Written by

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